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TV ad: Road Safety Authority Ireland: What Do You Think Will Happen?

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In Ireland 42% of rear seat passengers killed in the last 10 years were not wearing a seatbelt. Much of the responsibility lies with the driver....but young male drivers fear "social death" more than actual death. They're afraid that if they ask someone to belt up they'll be ridiculed. This work challenges that fear head-on. "What Do You Think Will Happen" opens on precisely this point, where a...

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