The Latest

THE LATEST Tech

THE LATEST THINKING

Sources: 1

DoubleVerify launches a new way to measure online ad effectiveness

Photo by: TechCrunch

Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads are running in brand-safe environments. This week, at the Consumer Electronics show, it’s launching a new technology to designed to measure whether those ads are actually effective. Chief Marketing Officer Dan Slivjankovski told me that before this, marketers hard to rely on “fast and simple tools”...

See article

THE LATEST THINKING

The opinions of THE LATEST’s guest contributors are their own.

Searching for TLT's ...

Video Site Tour

The Latest
The Latest

Subscribe to THE LATEST Newsletter.

The Latest
The Latest

Share this story through...

Separate multiple emails with commas. That's not a valid e-mail.