JEFF HALL, CEO, THE LATEST
Jeff Hall is a print guy and proud of it.
He started as an editorial intern at the Kansas City Star and spent ten years at that paper, rising to VP Marketing, overseeing advertising sales, circulation, marketing research and promotion.
After spending a year in Washington, DC as a White House Fellow, he joined the Los Angeles Times, where he was named president of the Valley and Ventura County Editions.
In 1991, Hall went out on his own and started the Brentwood News, a community newspaper serving the Brentwood section of West Los Angeles.
Over the next several years, Hall added more titles, grouping them beneath the banner of WestsideToday (see WestsideToday.com).
In 2008-2009, when the economy fell apart, Hall decided to shift gears and finally join the digital parade.
For several years he has been exploring what could be done with a URL he bought back in 1996, "TheLatest.com."
Hall and several traditional media colleagues joined forces with a small army of student interns and built THE LATEST (TheLatest.com), the new news and information site you are visiting today.
Hall says the site combines old-fashioned journalistic values with modern-day tools, paving the way for a new kind of community newspaper that is digital in nature and global in scope.
Hall and his team say TheLatest.com is "The World's New Homepage."
Hall is a Stanford grad (BA, communication) and a Harvard MBA.
(Word limit 250)
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