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From The CEO

Welcome to theLatest.com, the World’s New Homepage
By Jeff Hall, CEO, THE LATEST
  • Trust in media – especially online news – is at an all-time low. We’re all drowning in information and much of this information we question. The need to sort through all the political spin, pop-up ads, fake news, click-bait headlines and ads disguised as news has made it difficult to find the information we really want, from sources we trust.

  • Sometimes, when things get bad enough – as we believe they have in the case of online news and information – that sorry state of affairs can provide the inspiration needed to get us back on a path toward positive change.

  • For several years now, some traditional media professionals have been brainstorming with some young Internet gurus and some very bright student interns from all around the world, seeking out a better way to present online news and information. The result of this R&D effort is THE LATEST (TheLatest.com).

  • THE LATEST is simultaneously fresh, innovative and exciting – and yet reassuringly old-fashioned. We believe there is a real hunger for a news and information site that’s comprehensive, easy to use – and completely impartial.

  • Better than any site we know, THE LATEST makes it really easy to keep up with it all. In an increasingly complex world, we make things simple again.

  • On any topic that’s in the news today, we give you everything you want – stories, photos, videos, social media commentary, opinion – all in one place.

  • We focus only on the last 24 hours, presenting news and information only from the best sources. We understand today’s “need for speed” – and the need to get it right.

  • THE LATEST has NO political agenda. We give you news and opinion (“THE LATEST THINKING”) from a wide variety of sources and voices – liberal, moderate and conservative. It’s up to you to figure out what to make of all this.

  • You can personalize your experience: You can save articles, set up standing searches, check out news from different cities and zero in on “the latest” from the writers and sources you admire most.

  • It’s time, as a society, we started talking to one another again. THE LATEST will make it easy to engage in intelligent, lively and civil conversations with other members of our community.

  • Though our values sound old-fashioned, we completely embrace the potential offered by the new technologies. If we are to truly remain “the latest,” we must always be evolving. Done right, we can always be the latest.

  • One thing won’t change: At THE LATEST, users will always come first. We won’t irritate you with spam, political bias, click-bait and the like. We also won’t invade your privacy. We built a site WE wanted to use – and we think you’ll like it, too.

  • THE LATEST is a world-class brand in the making and we now seek friends, writers, strategic partners, advertisers and financial backers who will support our mission: To keep things simple and remain completely neutral.

  • We invite you to become a co-owner in this quest for simplicity, civility, intelligence and neutrality. Check out our crowdfunding campaign: www.____________.

  • Together we can make TheLatest.com “The World’s New Home Page.”

Jeff Hall,
CEO
Jeff Hall, when it’s time to raise money or tend to other serious business.
Jeff Hall,
Editor-in-Chief
Jeff Hall, when it’s time to work on the site or write THE LATEST THINKING about something.

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