From The CEO
Welcome to theLatest.com, the World’s New Homepage
By Jeff Hall, CEO, THE LATEST
By Jeff Hall, CEO, THE LATEST
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Trust in media – especially online news – is at an all-time low. We’re all drowning
in
information and much of this information we question. The need to sort through all
the
political spin, pop-up ads, fake news, click-bait headlines and ads disguised as
news
has made it difficult to find the information we really want, from sources we trust.
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Sometimes, when things get bad enough – as we believe they have in the case of
online
news and information – that sorry state of affairs can provide the inspiration
needed to
get us back on a path toward positive change.
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For several years now, some traditional media professionals have been brainstorming
with
some young Internet gurus and some very bright student interns from all around the
world, seeking out a better way to present online news and information. The result
of
this R&D effort is THE LATEST (TheLatest.com).
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THE LATEST is simultaneously fresh, innovative and exciting – and yet reassuringly
old-fashioned. We believe there is a real hunger for a news and information site
that’s
comprehensive, easy to use – and completely impartial.
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Better than any site we know, THE LATEST makes it really easy to keep up with it
all. In
an increasingly complex world, we make things simple again.
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On any topic that’s in the news today, we give you everything you want – stories,
photos, videos, social media commentary, opinion – all in one place.
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We focus only on the last 24 hours, presenting news and information only from the
best
sources. We understand today’s “need for speed” – and the need to get it right.
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THE LATEST has NO political agenda. We give you news and opinion (“THE LATEST
THINKING”)
from a wide variety of sources and voices – liberal, moderate and conservative. It’s
up
to you to figure out what to make of all this.
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You can personalize your experience: You can save articles, set up standing
searches,
check out news from different cities and zero in on “the latest” from the writers
and
sources you admire most.
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It’s time, as a society, we started talking to one another again. THE LATEST will
make
it easy to engage in intelligent, lively and civil conversations with other members
of
our community.
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Though our values sound old-fashioned, we completely embrace the potential offered
by
the new technologies. If we are to truly remain “the latest,” we must always be
evolving. Done right, we can always be the latest.
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One thing won’t change: At THE LATEST, users will always come first. We won’t
irritate
you with spam, political bias, click-bait and the like. We also won’t invade your
privacy. We built a site WE wanted to use – and we think you’ll like it, too.
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THE LATEST is a world-class brand in the making and we now seek friends, writers,
strategic partners, advertisers and financial backers who will support our mission:
To
keep things simple and remain completely neutral.
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We invite you to become a co-owner in this quest for simplicity, civility,
intelligence
and neutrality. Check out our crowdfunding campaign: www.____________.
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Together we can make TheLatest.com “The World’s New Home Page.”
Jeff Hall,
CEO
CEO
Jeff Hall, when it’s time to raise money or tend to other serious business.
Jeff Hall,
Editor-in-Chief
Editor-in-Chief
Jeff Hall, when it’s time to work on the site or write THE LATEST THINKING about
something.
