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Opinion
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Gary Vaynerchuk and Greg Hahn on Building Agencies for Tomorrow
Source: AdWeekAs Adweek's most recently named breakthrough creative and media agencies, Mischief and VaynerMedia, respectively, have quickly built reputations for d... Read More
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McDonald’s Returns to Justin Timberlake’s Hits for French Campaign
Source: AdWeekMcDonald's has a long affinity with Justin Timberlake songs, after introducing "I'm Lovin' It" as its brand focus--taken from a song by the American a... Read More
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National Geographic Spotlights America’s Native Nations on Instagram
Source: AdWeekNational Geographic put its Instagram account in the hands of Quannah Rose Chasinghorse Friday. Chasinghorse is an Indigenous model and activist known... Read More
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Diageo’s Latest Acquisition Will Harness AI to Analyze Your Tastebuds
Source: AdWeekDo you like cinnamon apple pie? How often do you eat bananas? What about fresh rosemary--love it or leave it? These might be questions you'd expect fr... Read More
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A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding’
Source: Adweek"The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything... Read More
BREAKING
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Here Are All 27 Campaigns That Won Top Honors at the 2022 Cannes Lions
Source: AdweekThe Cannes Lions International Festival of Creativity came roaring back to the real world this year after two years of silence on the French Riviera. ... Read More
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Marketers at Cannes See Spend Moving to the Creator Economy
Source: AdweekMore than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 bi... Read More
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Twitter Rolls Out Branded Likes in Japan, Saudi Arabia, UK, US
Source: AdweekTwitter Branded Likes are now available to all managed advertisers looking to reach users in Japan, Saudi Arabia, the U.K. and the U.S. Branded Likes ... Read More
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Work Stress Turns Into Monsters in Need of Taming in This Playful Ad From Asana
Source: AdweekWork stress can creep into every aspect of your life, keeping you from enjoying time away from the office. In its first major brand advertising campai... Read More
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Ukrainian Creatives on How the Advertising Industry Can Help Now
Source: AdweekIn April, Adweek produced a special edition of our magazine which was written, edited and illustrated by a group of Ukrainian journalists and creative... Read More
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Instagram Adds In-App Option for iOS Users to Delete Their Accounts
Source: AdWeekInstagram added the ability for iOS users to delete or deactivate their accounts through the application, in order to comply with updated guidelines f... Read More
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Saudi Arabia-backed LIV Golf Tees Off Its U.S. Sponsorship Drive—and Ticks Off PGA
Source: AdweekLIV Golf enticed golf greats including Phil Mickelson and Dustin Johnson with guaranteed nine-figure deals. Attracting advertisers might be a little t... Read More
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