Imagine having a collection of products from all of your favorite brands… except they're miniature and made entirely of plastic. Welcome to the world of Mini Brands, the latest collectible toy craze that every child – and adult – just has to have. Inside their ball-like white plastic casing, you’ll find five miniature-scale products ranging anywhere from an inch-high jar of Skippy peanut butter to a pinky-sized bottle of your go-to Suave shampoo. In each package, you also receive a master list of every Mini Brand product you can collect. Before you ask, no – they do not contain tiny portions of the real thing.

 

          The number of Mini Brands products to be collected is well over seventy, though to name a few fan-favorites, you might find a Vaseline jar, a box of Lipton tea, a container of Spam, or a can of Reddi Whip whipped cream.

 

          So what can you do with your new Mini Brands? To be honest…not much. You can display your new knickknacks on a shelf, trade them with friends, or resell them online to a serious collector. Users of social media platforms like Tiktok enjoy recording the “unboxing” of their Mini Brands for others to see. Perhaps if your family or spouse has a good sense of humor, you can gradually replace all of the life-size versions of each product in your home with Mini Brands until someone catches on.

            Still wondering what all the hype is about? Perhaps you need to see for yourself. Mini Brands can be picked up at any Target or Walmart for anywhere between $6 and $10, if you’re lucky enough that their latest shipment hasn’t already flown off the shelves. In the case that they’ve sold out before you snatched yours up, Amazon and eBay are likely to carry them, as well. While these miniscule collectibles sound useless to some, there’s no denying how oddly charming they are.